At the grand opening of motorcycle/scooter dealership on Carey Avenue in Wilkes Barre are, from left, Michael Schuler, Jennifer Schuler, Jeffery Schuler, Kristin Schuler, David Schuler, Dan Kovalchek and Bob Schuler.Times leader staff photo/clark van orden
WILKES-BARRE – After more than 60 years selling vehicles that rest on four wheels, the Schuler family has reduced its footprint, so to speak.
Vespa Wilkes-Barre and Team Effort Cycle are holding a grand opening this weekend at Automobile City. Those lines have been added to the existing used car dealership at 206 Carey Ave.
The Schulers took on the motorcycle franchises earlier this year after selling their Nissan dealership on the Sans Souci Parkway to Ken Pollock. Running a single brand new car showroom was becoming too demanding in an age of multi-franchise stores, said Bob Schuler, one of seven siblings involved in the business founded by their father, the late Fred Schuler.
The new vehicles have drawn plenty of visitors to the Carey Avenue lot.
“The floor traffic has probably tripled since we picked up motorcycles,” he said. “It’s toys, people like to look at toys. Inherently cars are just transportation.”
Besides Vespa, the inventory includes the Whizzer motorbike and Moto Guzzi motorcycles – everything from sedate 50cc scooters to the 1133cc Norge cruiser.
Service and parts departments for motorcycles and ATVs have been busy, too. “We’ve done very well with it so far,” Schuler said. “We’re really big in the motorcycle parts business.”
There’s another benefit of the shift to two wheels; younger Schulers are excited about it.
“This is more appealing to the next generation,” Schuler said, and he’s planning to retire in a few years.
The grand opening continues today from 8 a.m. to 4 p.m.