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Consignment shopping is upscale

The Snotty Fox Consignment Shop on Main Street in Dallas offers new and used clothing and merchandise in an upscale style.

Blanca Frederick, left, and Danette Fife model some new UUG merchandise at The Snotty Fox Consignment Shop on Main Street in Dallas which offers new and used clothing and merchandise in an upscale style.

Charlotte Bartizek/ For The Dallas Post

The Snooty Fox Consignment Shop opened last October in Dallas. Located on 66 Main St. in an old red barn, the shop buys and sells name brand women’s and children’s clothing and accessories that are under four years old.

Owner and operator Danette Fife was inspired to open the store while driving home from work one day late last summer.

Fife had just gone back to her sales job after being off on maternity leave. She was fed up and stressed out from high quotas, long hours and travel. She noticed a barn for lease in a prime location and jumped on the chance to start her own business. Since she always had a passion for clothes and shoes, Fife decided to open a consignment shop.

In September, Fife placed an ad asking for consigners. Within two weeks, she had so many items, she opened the store about a month early. It was an instant success.

“People that never shopped consignment are now starting to shop consignment,” said Fife. Consigners who come into the store to drop things off are pulling clothes from the racks, she said.

Born and raised in Dallas Township, Fife moved out of the area after high school. In 1996 following the birth of her first son, she moved back to Dallas Township to raise a family. Fife adores the flexible hours of her own shop and the extra time she has with her loved ones.

“It keeps me close to my family,” she said. “I will be here forever. I will never go back to sales ever. I don’t even call this going to work.”

Years ago while in Chicago, Fife saw a store called the Snooty Fox. She thought it was the neatest name and said, if she ever opened her own business, she would call it the same.

The Snooty Fox accepts and sells children’s clothes sizes infant to 10, and women’s sizes, including petites, up to 2x. About one quarter of the items in the store still have their original tags.

Fife says so many women have fluctuating weight or are impulse shoppers, sometimes they never wear the expensive clothes they buy. Other merchandise in the store is clean and often comes straight from a dry cleaner. Anything not hung and pressed will not be accepted.

In addition to clothes and shoes, the shop carries purses, sterling silver and 14 carat gold jewelry, and Mia Bella Candles.

Everything satisfactory that is brought to the shop goes up for sale. If something has not sold after a period of time, Fife will offer to put it on eBay. Consigners, especially those who do not understand eBay, love the option.

Even though the store is not yet listed in the Yellow Pages, news of the bargain prices in the shop have been spreading rapidly by word of mouth. For example, Fife currently has a pair of Brighton shoes with the tags still on them. The shoes normally sell for about $119 but The Snooty Fox price is just $49.99.

Each Thursday, all items in the store, except jewelry, are 20 percent off. On August 4, The Snooty Fox and most other consignment shops in the area have “Dollar Day” where all summer clothes are just $1.

The barn that is home to the store dates back to the 1860s, Fife says. The horses kept inside were used to transport loads of coal. In the 1970s, a holistic doctor used the building, followed by a couple who did marketing there for about 10 years. But due to the overwhelming growth and demand of The Snooty Fox, Fife hopes to eventually expand.

“It’s just a very exciting job,” she said. “I love it.”

The Snooty Fox is open Tuesdays, Wednesdays, and Fridays 10-5; Thursdays 10-7; and Saturdays 10-3. For more information, call the store at 675-2670.

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